Selfhabitat was born in 1977 from a rib of International Design, whose founding members...
Selfhabitat was born in 1977 from a rib of International Design, whose founding members, involving also some friends of the Linea di Colle Val d'Elsa, gave life to a project that would have been destined to a public with limited economic resources, but sensitive to design and willing to take on the cost of transportation and assembly. The Selfhabitat brand obeyed the principle of participation then very much in vogue, requiring from the user attention to design and strong collaboration. These were the years of Habitat in France and Conran Shop in England and it was already possible to predict that whoever made the right investment would play a decisive role in the market, as would later occur with Ikea.
The same concept of participation, which characterized the beginnings, is what still inspires the philosophy of Selhabitat, which for several years now has taken with conviction the path of seeking the highest quality and the best customer service. The philosophy is to make the user feel the protagonist of his choices, beyond fashions and conventions, through a direct involvement in the realization of the furniture project.
Selfhabitat offers both classic and avant-garde design objects with particular attention to the most innovative materials. Innovative materials and techniques are used to create new forms and solutions. These materials are the same as those offered by the most famous and important furniture and design brands that lend their design to homes, offices, outdoor and community spaces.
Our commercial policy, based on active and constant collaboration with the best companies in the industry, combines the excellence of design with a service that supports customers in their individual choices and design of living spaces by a team that pays attention to their specific needs and preferences. The same passion, which animates our choices, has driven us to promote the knowledge of design through exhibitions, debates, round tables, in collaboration with public institutions and private associations, such as the Association of Industrial Design (ADI), the Italian Association of Design Historians (AIS Design) and with study and training centers such as the Degree Course in Design at the University of Florence and the Superior Institute for Artistic Industries (SIA).